Only good end, in order to win market

      This is the best of times and the worst of the year. A door has been opened 10 years factory owner to the author, he said: "My factory has more than 200 stores, but this year is very bad business conditions, only more than 50 shop orders, more than 20 profitable, the rest of the stores are struggle to exist. "this may be the boss said some excesses, but I interviewed found that 50% of the market is difficult to profit door industry distributors. So, profitable dealer who is it? In fact, there is brand awareness, activity characteristics. Service good door industry dealers are still profitable.

       Door and window industry as a real estate related industries, the real estate downturn, windows and doors industry market environment is not much better. Doors and windows can go far, terminal channels play an increasingly important role. Recently, with the large real estate companies supporting the enterprise portal boss said: Although the current generation compared to last year has not declined much, but new orders are decreasing. This shows that, in the future for a long period of time, the market situation will not be better than now. In the channel construction, security door better than wooden doors. In offices or large wholesale security door industry, precision farming market channels become everyone's choice. Real estate golden period has expired, each gate terminal sales raised to regard the prices have never been higher, precision farming market, the winning end, become the first choice

      Battle terminal manufacturers style all their own

      For the construction of the terminal channels, each gate prices can be described as the Eight Immortals, recount. A production of aluminum and wood windows and doors based enterprises, their long-term Poly Real Estate, Greentown real estate and other well-known real estate companies supporting. This year, the company's chairman said, I want to come up with 30 million to develop the terminal retail market. After qualifying dealers joined the company 1.87 million yuan to send samples to support dealers.

       In Zhejiang, a wooden door, wardrobe, wall panels and other home-based business as a whole, involving the whole domestic industry in 2011, and targeting high-end market. The past two years, due to the market downturn, the company uses a factory owner marketing model worthy peer learning. Its approach is as follows: the plant to develop a system, using multimedia and the Internet, franchisees need to pick a single studio, without open large stores, measuring, installation, sale, project funds and other fixed up by the manufacturers. This has the advantage, for dealers, save money, save for manufacturers, directly to consumers, product installation more secure.

     Manufacturer common force, in order to win the terminal

     I visited the market, dealers say hear the most is: "Now businesses have suffered, the door suddenly will not sell." Desire for a door factory training is also very strong. How to get consumers in many store windows, you can choose their own shop door, as many dealers coveted answer, now, enterprise portal business focus is in excellent products, excellent brand premise, the center of gravity to force the terminal to do their own sales channels. Channels like roots, manufacturers only have a good root system can grow.